TY  - BOOK
AU  - Linoff, Gordon S.
AU  - Berry, Michael J. A.
TI  - Data mining techniques : for marketing, sales and customer relationships management
SN  - 9788126534722
U1  - 658.802 LIN-D 
PY  - 2018///
CY  - New Delhi
PB  - Wiley
KW  - Analytics
KW  - Business - Data processing
KW  - Data mining
KW  - Marketing - Data processing
ER  -