TY  - BOOK
AU  - Belch, George E.
AU  - Belch, Michael A.
AU  - Purani, Keyoor
TI  - Advertising and promotion : an integrated marketing communications perspective
SN  - 9781259026850
U1  - 659.1 BEL-A 
PY  - 2018///
CY  - Channai
KW  - Advertising
KW  - Communication in marketing
KW  - Marketing
KW  - Sales promotion
ER  -