TY  - BOOK
AU  - Wirtz, Jochen
AU  - Lovelock, Christopher
AU  - Chatterjee, Jayanta
AU  - Das, Gopal
TI  - Essentials of services marketing
SN  - 9789353435417
U1  - 658.8 WIR-E 
PY  - 2019///
CY  - Noida
PB  - Pearson
KW  - Consumer behavior - Services
KW  - Service industries - Marketing
ER  -