TY  - BOOK
AU  - Capon, Noel
AU  - Singh, Siddharth Shekhar
TI  - Managing marketing : an applied approach
SN  - 9788126548514
U1  - 658.802 CAP-M 
PY  - 2014///
CY  - New Delhi
PB  - Wiley
KW  - Managing - Marketing
KW  - Marketing
N2  - Endnotes thirty pages (E38), AnswerTwo pages A2 and Glossary G30, Image credits C2 and index I13
ER  -