TY  - BOOK
AU  - Gupta, Seema
TI  - Marketing analytics
SN  - 9789354242625
U1  - 658.8 GUP-M 
PY  - 2021///
CY  - New Delhi
PB  - Wiley
KW  - Marketing - Management - Data processing
KW  - Marketing - Statistical methods
KW  - Marketing management
ER  -