TY  - BOOK
AU  - Johnson, Gerry
AU  - Scholes, Kevan
AU  - Whittington, Richard
TI  - Exploring corporate strategy
SN  - 9788131719251
U1  - 658.4012 
PY  - 2008///
CY  - Noida
PB  - Pearson Education
KW  - Business planning
KW  - Business planning - Case studies
KW  - Strategic planning
KW  - Strategy
KW  - Strategic planning - Case studies
ER  -