TY  - BOOK
AU  - Loudon, L. David
AU  - Bitta, Albert J. Della
TI  - Consumer behavior: concepts and applications 
SN  - 9780070473812
U1  - 658.834 
PY  - 1993///
CY  - New Delhi
PB  - Tata McGraw Hill
KW  - Consumers
KW  - Consumer behavior
KW  - Marketing
N1  - Includes note and index
ER  -