TY  - BOOK
AU  - Gay, Richard
AU  - Charlesworth, Alan
AU  - Esen, Rita
TI  - Online marketing: a customer- led approach
SN  - 9780199239009
U1  - 658.872 
PY  - 2011///
CY  - New Delhi
PB  - Oxford
KW  - Marketing
KW  - Internet marketing
ER  -