TY  - BOOK
AU  - CLOW/ BAACK
TI  - INTEGRATED ADVERTISING, PROMOTION & MARKETING COMMUNICATION
SN  - 9788131709962
U1  - 659.1 
PY  - 2007///
PB  - Pearson
KW  - Advertising
KW  - Communication - marketing
N1  - Includes index
ER  -