TY  - BOOK
AU  - Keegan, Warren J.
AU  - Bhargava, Naval K.
TI  - Global marketing management
SN  - 9788131730911
U1  - 658.848 
PY  - 2011///
CY  - Delhi
PB  - Pearson 
KW  - Export marketing - Management
KW  - International business enterprises - Management
KW  - Marketing
ER  -