TY  - BOOK
AU  - Sengupta, Subroto
TI  - Brand positioning : strategies for competitive advantage
SN  - 0070581592
U1  - 658.827 
PY  - 2005///
CY  - New Delhi
PB  - Tata McGraw-Hill
KW  - Product management
KW  - Marketing
KW  - India
KW  - Branding (Marketing)
ER  -