TY  - BOOK
AU  - Belch, George E
AU  - Belch, Michael A. 
AU  - Purani, Keyoor
TI  - Advertising and promotion : an integrated marketing communications perspective
SN  - 9780070144965
U1  - 659.1 
PY  - 2007///
CY  - New Delhi
PB  - TMH
KW  - Advertising
KW  - Communication - marketing
KW  - Sales promotion
N1  - Includes index
ER  -