TY  - BOOK
AU  - Gupta, S.L.
TI  - Marketing of services: text and cases
SN  - 9788191064292
U1  - 658.8 
PY  - 2011///
CY  - New Delhi
PB  - IBH
KW  - Customer services
KW  - Marketing
KW  - Service industries - Marketing
ER  -