TY  - BOOK
AU  - Hoyer, Wayne D
AU  - MacInnis, Deborah J.
TI  - CONSUMER BEHAVIOUR: A MARKETER'S TOOL
SN  - 9788131512838
U1  - 658.8342 
PY  - 2010///
CY  - Delhi
PB  - Cengage Learning
KW  - Consumer behavior
KW  - Marketing
N1  - Includes index
ER  -