TY  - BOOK
AU  - Malhotra, Naresh K
TI  - Marketing research : an applied orientation
SN  - 8129702568
U1  - 658.83 
PY  - 2004///
CY  - Delhi
PB  - Pearson Education
KW  - Marketing
KW  - Marketing reseach
KW  - Marketing research - Methodology
ER  -