TY  - BOOK
AU  - Zeithaml, Valarie
AU  - Bitner, Mary Jo
TI  - Services marketing : : integrating customer focus across the firm 
SN  - 0070435561
U1  - 658.8 
PY  - 2000///
CY  - Delhi
PB  - Prentice Hall
KW  - Customer services
KW  - Marketing
KW  - Services marketing
ER  -