TY  - BOOK
AU  - Boyd, Harper W.
AU  - Westfall, Ralph
AU  - Stasch, Stanley F.
TI  - Marketing research : text and cases: Harper W. Boyd, Ralph Westfall and Stanley F. Stasch
SN  - 8185386161
U1  - 658.83 
PY  - 1998///
CY  - Delhi
PB  - A.I.T.B.S
KW  - Marketing
KW  - Marketing research - Methodology
ER  -