TY  - BOOK
AU  - Baines, Paul
AU  - Fill, Chris
AU  - Page, Kelly
AU  - Sinha, Piyush Kumar
TI  - Marketing
SN  - 9780198079446
U1  - 658.8 
PY  - 2013///
CY  - New Delhi
PB  - Oxford University Press
KW  - Marketing - Management
KW  - Marketing
N1  - Includes index
ER  -