TY  - BOOK
AU  - Kotler, Philip
AU  - Armstrong, Gary
TI  - Principles of marketing
SN  - 9788120314900
U1  - 658.8 
PY  - 1999///
CY  - New Delhi
PB  - Prentice - Hall of India
KW  - Marketing
N1  - Excluding appendix and index
ER  -