TY  - BOOK
AU  - Keegan, Warren J.
TI  - Global marketing management
SN  - 9788120320666
U1  - 658.848 
PY  - 2002///
CY  - New Delhi
PB  - Prentice Hall
KW  - Export marketing - Management
KW  - International business enterprises - Management
KW  - Marketing
ER  -