TY  - BOOK
AU  - Tidd, Joe
AU  - Bessant, John
TI  - Managing innovation : : integrating technological, market and organizational change 
SN  - 9788126534050
U1  - 658.514 
PY  - 2009///
CY  - New Delhi
PB  - Wiley India
KW  - Organizational Change
KW  - Industrial management
KW  - Marketing
KW  - Technological innovations - Management
KW  - Technological innovations
ER  -