TY  - BOOK
AU  - Keller, Kevin Lane
AU  - Parameswaran, M.G.
AU  - Jacob, Isasc
TI  - Strategic brand management : : building, measuring, and managing brand equity 
SN  - 9788131756898
U1  - 658.827 
PY  - 2011///
CY  - Delhi : 
PB  - Pearson Education
KW  - Brand name products - Management
KW  - Strategic - Brand management
KW  - Marketing
KW  - Product management
ER  -