TY  - BOOK
AU  - Dyche, Jill
TI  - CRM handbook: a business guide to customer relationship management
SN  - 9788177587623
U1  - 658.812 
PY  - 2012///
CY  - Noida
PB  - Pearson
KW  - Customer relations - Management
KW  - Marketing
ER  -