TY  - BOOK
AU  - Kerin, Roger A.
AU  - Peterson, Robert A.
TI  - Strategic marketing problems: cases and comments
SN  - 9788131755310
U1  - 658.8 
PY  - 2011///
CY  - Noida
PB  - Pearson
KW  - Marketing - Decision making
KW  - Marketing
KW  - Marketing Managment
ER  -