TY  - BOOK
AU  -  Wheelen, Thomas L.
AU  - Hunger, J. David
TI  - Concepts in strategic management and business policy 
SN  - 8129704781
U1  - 658.4012 
PY  - 2004///
CY  - New Delhi
PB  - Pearson Education 
KW  - Strategic planning
ER  -