TY  - BOOK
AU  - Batra, Rajeev
AU  - Myers, John G.
AU  - Aaker, David A
TI  - Advertising management
SN  - 9788177588507
U1  - 659.1 
PY  - 2016///
CY  - Noida
PB  - Pearson
KW  - Marketing
KW  - Advertising - Management
KW  - Advertising
ER  -