TY  - BOOK
AU  - Zeithaml, Valarie A
AU  - Bitner, Mary Jo
AU  - Gremler, Dwayne D.
AU  - Pandit, Ajay
TI  - Services marketing: integrating customer focus across the firm 
SN  - 9781259026812
U1  - 658.8 
PY  - 2013///
CY  - New Delhi
PB  - TMH
KW  - Customer services
KW  - Marketing
KW  - Service industries - Marketing
ER  -