TY  - BOOK
AU  - Dess, Gregory G.
AU  - Eisner, Alan B.
AU  - McNamara, Gerry
AU  - Kim, Bongjin
TI  - Strategic management : creating competitive advantages
SN  - 9781259098680
U1  - 658.4012 DES-S 
PY  - 2012///
CY  - New Delhi
PB  - McGraw Hill
KW  - Strategic planning
N2  - Thirty six cases
ER  -