TY  - BOOK
AU  - Lovelock, Christopher
AU  - Wirtz, Jochen
AU  - Chatterjee, Jayanta
TI  - Services marketing : people technology strategy
SN  - 9788131759394
U1  - 658.8 LOV-S 
PY  - 2011///
CY  - Noida
PB  - Pearson
KW  - Marketing
KW  - Marketing - Service
ER  -