TY  - BOOK
AU  -  Taylor, David
TI  - Brand stretch : why 1 in 2 extensions fail and how to beat the odds : a brandgym workout
SN  - 0470862114
U1  - 658.827 
PY  - 2004///
CY  - England
PB  - John Wiley & Sons ltd
KW  - Branding (Marketing)
KW  - Product management
KW  - Brand name products - Valuation--Management
KW  - Brand name products - Management
ER  -