TY  - BOOK
AU  - Silverstein, Michael J.
AU  - Stalk, George
TI  - Breaking compromises : opportunities for action in consumer markets from the Boston Consulting Group
SN  - 047138433X
U1  - 658.8 
PY  - 2000///
CY  - New York
PB  - John Wiley & Sons, Inc.
KW  - Marketing - Management
KW  - Consumer behavior
KW  - Customer loyalty programs
ER  -