TY  - BOOK
AU  - Bijapurkar, Rama
TI  - We are like that only: : understanding the logic of consumer India
SN  - 9780670999446
U1  - 339.470954 
PY  - 2009///
CY  - New Delhi
PB  - Penguin
KW  - Consumers
KW  - Consumption (Economics)
KW  - Marketing
KW  - Rural marketing - India
ER  -