TY  - BOOK
AU  - Lafley, A. G.
AU  - Martin, Roger L.
TI  - Playing to win : : how strategy really works 
SN  - 9781422187395
U1  - 658.4012 
PY  - 2013///
CY  - Boston
PB  - Harvard Business Review Press
KW  - Success in business
KW  - Strategic planning
KW  - Organizational change
KW  - Procter & Gamble Company
ER  -