TY  - BOOK
AU  - Prahalad,C.K.
TI  - The fortune at the bottom of the pyramid
SN  - 9788131730805
U1  - 339.46091724 
PY  - 2005///
CY  - Noida
PB  - Dorling Kindersley 
KW  - International business enterprises -Social aspects - Developing countries
KW  - Non-governmental organizations -Developing countries
KW  - Poor -Developing countries.
KW  - Economic assistance -Developing countries
KW  - Globalization -Economic aspects - Developing countries
N1  - Includes bibliographical references and index
ER  -