TY  - BOOK
AU  - Taylor,David
TI  - Grow the core: how to focus on your core business for brand success 
SN  - 9781118484715 (hbk)
U1  - 658.827 23
PY  - 2013///
CY  - Chichester, West Sussex, United Kingdom
PB  - Wiley
KW  - Brand name products
KW  - Management
KW  - Product management
KW  - Strategic planning
KW  - Branding (Marketing)
N1  - Includes bibliographical references (pages [223]-225) and index
ER  -