TY  - BOOK
AU  - Kumar,Nirmalya
AU  - Steenkamp,Jan-Benedict E.M.
TI  - Brand breakout: how emerging market brands will go global 
SN  - 9781137276612
U1  - 658.8/27 23
PY  - 2013///
CY  - Houndmills, Basingstoke, Hampshire
PB  - Palgrave Macmillan
KW  - Branding (Marketing)
KW  - Brand name products
KW  - Developing countries
N1  - Includes bibliographical references and index
ER  -