TY  - BOOK
AU  - Govindarajan, Vijay
AU  - Trimble, Chris
TI  - How Stella saved the farm : : a tale about making innovation happen 
SN  - 9780230764293
U1  - 658.4063 
PY  - 2013///
CY  - London
PB  - Macmillian
KW  - Strategic planning
KW  - Technological innovations - Management
KW  - Management
KW  - Creative thinking
KW  - Diffusion of innovations
KW  - Organizational change
KW  - Success in business
ER  -