TY  - BOOK
AU  - Silverstein, Michael J.
AU  - Singhi,Abheek
AU  - Lioa,Carol
AU  - Michael,David
AU  - Targett,Simon
TI  - The $10 trillion prize: captivating the newly affluent in China and India 
SN  - 9781422187050 (alk. paper)
U1  - 658.840951 23
PY  - 2012///
CY  - Boston
PB  - Harvard Business Review Press
KW  - Consumers - China
KW  - Consumers - India
KW  - Affluent consumers - China
KW  - Affluent consumers - India
KW  - Consumers - China - Attitudes
KW  - Consumers - India - Attitudes
N1  - Includes bibliographical references (p. 293) and index
ER  -