TY  - BOOK
AU  - Mahajan, Vijay
AU  - Bnaga, Kamini
AU  - Gunther, Robert
TI  - The 86 percent solution : : how to succeed in the biggest market opportunity of the next 50 years 
SN  - 9788177580983
U1  - 658.84091724 
PY  - 2006///
CY  - London
PB  - Wharton School Publishing
KW  - Export marketing - Developing countries
KW  - International business enterprises - Developing countries
ER  -