TY  - BOOK
AU  - Prahlad, C. K
AU  - Krishnan, M. S
TI  - The new age of innovation: C. K. Prahalad and M. S. Krishnan
SN  - 9780070248618
U1  - 658.4012 
PY  - 2008///
CY  - Tata McGraw Hill
PB  - New Delhi
KW  - Strategic planning
KW  - Business planning
KW  - Customer relations
KW  - General Books
KW  - Industrial management
ER  -