TY  - BOOK
AU  - Yeung, Rob
TI  - I is for influence : : the new science of persuasion 
SN  - 9781905744657
U1  - 158.2 
PY  - 2011///
CY  - London
PB  - Macmillan 
KW  - Persuasion (Psychology)
KW  - Self-actualization (Psychology)
KW  - Self-presentation
KW  - Influence (Psychology)
ER  -