TY  - BOOK
AU  - Malhotra, Naresh K.
AU  - Dash, Satyabhusan
TI  - Marketing research : : an applied orientation 
SN  - 9788131731819
U1  - 658.83 
PY  - 2011///
CY  - Noida
PB  - Pearson
KW  - Business - Research - Methodology
KW  - Marketing research
KW  - Marketing research - Methodology
ER  -