TY  - BOOK
AU  - Mohr, Jakki
AU  - Sengupta, Sanjit
AU  - Slater, Stanley
TI  - Marketing of high-technology products and innovations
SN  - 9788131700556
U1  - 620.00688 
PY  - 2005///
CY  - Delhi
PB  - Pearson Education
KW  - High technology industries - Marketing
ER  -