TY  - BOOK
AU  - Keller, Kevin Lane
TI  - Strategic brand management : : building, measuring, and managing brand equity 
SN  - 9788131719770
U1  - 658.827 
PY  - 2008///
CY  - Delhi : 
PB  - Pearson Education
KW  - Brand name products - Management
KW  - Strategic - Brand management
KW  - Marketing
KW  - Product management
ER  -