TY  - BOOK
AU  - Zeithaml, Valarie A
AU  - Bitner, Mary Jo
AU  - Gremler, Dwayne D.
AU  - Pandit, Ajay
TI  - Services marketing: : integrating customer focus across the firm 
SN  - 9780070700994
U1  - 658.8 
PY  - 2011///
CY  - New Delhi
PB  - TMH
KW  - Customer services
KW  - Marketing
KW  - Service industries - Marketing
ER  -