TY  - BOOK
AU  - Bapat, Dhananjay 
TI  - Marketing of financial services
SN  - 9789351191001
U1  - 332.10688 
PY  - 2017///
CY  - New Delhi
PB  - Biztantra
KW  - Financial institutions - Marketing
KW  - Finance
KW  - Banks and banking
KW  - Financial services industry-Marketing
KW  - Financial planners
ER  -