00474nam a22001697a 4500003000400000008004100004020001800045082001700063100002000080245007200100250001300172260003100185300001700216650002500233650002300258700002300281OSt230421b2022    |||||||| |||| 00| 0 eng d  a9789354243387  a658.8bAAK-S  aAaker, David A.  aStrategic market management /cDavid A. Aaker and Christine Moorman  a11th ed.  aNew Delhi :bWiley,c2022.  axvi, 309p. ;  aMarketing-Management  aStrategic planning  aMoorman, Christine