TY  - BOOK
AU  - Martin, Roger L.
TI  - The Design of business: why design thinking is the next competitive advantage 
SN  - 9781422177808
U1  - 658.4063 
PY  - 2009///
CY  - Boston, Massachusetts
PB  - Harvard Business Press
KW  - Creative ability in business
KW  - Creative thinking
KW  - Lateral thinking
KW  - Management
KW  - Knowledge management
ER  -