TY  - BOOK
AU  - Wirtz, Jochen
AU  - Lovelock, Christopher
TI  - Services marketing: people technology strategy 
SN  - 9781944659820
U1  - 658.8 
PY  - 2022///
CY  - New Jersey
PB  - World Scientific Publishing
KW  - Marketing
KW  - Marketing - Service
ER  -