TY  - BOOK
AU  - Lamb, Charles W.
AU  - Hair, Joseph F.
AU  - Sharma, Dheeraj
AU  - McDaniel, Carl
TI  - MKTG: A South-Asian perspective 
SN  - 9788131520345
U1  - 658.8 
PY  - 2016///
CY  - Australia
PB  - Cengage
KW  - Marketing
KW  - Marketing-Management
KW  - Marketing research
KW  - Product design
KW  - Business logistics
KW  - Customer relations
ER  -